Are you a local, small business trying to expand your market share, but really don’t know in which direction to turn? Have you been trying the same tactics that worked in the past, but do not have the same return on investment today? Have you been wanting to update your web site and establish a social media presence, but really don’t like working with computers? Do you want to make more money, but don’t have the time for marketing your small business? If so, I have good news for you. You have come to the right place.
People across the country are continuing to understand the importance, as well as the financial and emotional reward of shopping within their own local markets. Working with business professionals in various Northern Colorado communities for over ten years now, I can attest to the power of purchasing locally. It is a habit and an awareness that is growing very rapidly at this point in time. So join the team and start reaping the benefits for yourself as an individual, as well as a small business owner.
Want the straight dope? Of course, we all do. So here it is…I want your small business to succeed whether you decide to do business with me or not. There are a whole slew of businesses and freelancers out there that can perform the services that I will detail for you below. But here’s the catch, will they do it with passion? Will they do it because they really want you to succeed, or because it’s what they need to do to pay the bills this month? Believe me, I need to pay the bills too, but I always perform my services with passion. Not only that, but as a new client you will be entered into the We Shop Local small business directory at no extra cost. Now you can be found by all of the local consumers in Northern Colorado that want to do business on a local level. Can a freelancer do that for you? Become a part of the small business community that makes Northern Colorado an extremely unique place, because of our strong work ethic and true love of buying all things local.With all this in mind, I am currently offering small business services in the following four main areas:
- Web site creation and management
- SEO (search engine optimization) or web site marketing
- Social media marketing
- Advertising on my site
Each one of these types of digital marketing can be used to promote your locally owned small business. As with most things, your individual business needs are unique and will be customized to suit your situation. If you would like further information on what I can do for you, please do not hesitate to contact me at your convenience.
Web Site Creation and Management
For my web site creation and modification services, I am currently using WordPress as a content management system for sites made from scratch. I have found that this lets business owners control their own sites, rather than having to pay me every time they want to make a change to their sites. Most small business owners do not have the time, the expertise, or the inclination to manage and hand-code their own web pages. Lucky for them there are tools out there that can make editing of sites very intuitive with very little training involved. WordPress is one of these tools and I have found that it serves small business needs better than any other.
Do you have a website, but don’t know how to manage it? Was it built years ago by a designer you no longer employ? You might want to simply modify your current site, rather than building a new one from scratch. I can help you take control of your your web site and migrate it into WordPress in little time and with little expense. I want your local, small business to thrive and I will do everything I can to help you reach your goals, regardless of your budget.
Do you have a website that is already in WordPress (or another content management system), but you don’t know how to make updates or even log in? I can help you discover these data and get your web pages where they are accessible and editable to you and your staff. The ability to change, update, and create new web content is one of the best practices for propelling pages higher in the search engine rankings. This in turn makes local, small businesses more visible and brings in more customers to purchase local products and services.
Search Engine Optimization
For SEO (search engine optimization) services, I am offering my services for business owners and operators that are trying to bring more viewers to their pages as a means of increasing business revenue.
Before I take on a new client I will evaluate the existing site, if there is one, and make notes on what needs to be improved in terms of on-page SEO. This primary form of SEO is completely controlled, and thereby 100% manipulatable, by the owner an/or developer of the web site. I will also run tests to see how many incoming backlinks each of the main pages has. Existing content, page structure, title tags, alt tags, meta tags, and headline tags will all be examined in an effort to find what most needs to be improved. I will also check the pages for grammar and spelling errors, which can negatively affect the ranking of a site’s pages.
If social media marketing is included in the chosen package, I will set new clients up on the major social media platforms, as well as test existing sites for their mobile-friendliness. All search engine optimization clients in the Northern Colorado area will be added to my small business directory here on We Shop Local.
The possibilities for optimizing a web site are as unique and individual as the business and web site itself. There are always improvements to be made in the area of SEO and content marketing. Search engine optimization is a process that requires continuous attention and perseverance. If it is performed properly, SEO will bring new clients and conversions to your business.
Social Media Marketing
Social media marketing can be successfully implemented for small businesses of all shapes and sizes. If brand recognition is one of your goals, social media is an area of marketing that should not be overlooked.
As with SEO, many small business owners have a limited understanding of social media marketing and what it entails. Also, as most small business owners know, making the time for marketing one’s own business can be a real challenge. Would you like to get your brand out there in front of more people, but don’t have the knowledge or expertise to make it happen? Would you like to harness the power of social media marketing, but don’t have the time to do it? If so, I can help you with your goals and bring more people to your web site via social media. Give me a call or shoot me an email and let’s talk.
Advertising on We Shop Local
Currently, all new clients receive a FREE banner advertisement running on the home page of We Shop Local. What better way to get your small business name in front of the right people than on a site like We Shop Local? The people coming to We Shop Local understand the importance of shopping locally and are always on the lookout for new sources of business and referrals. This produces a synergistic affect of promoting small businesses and bringing new value to the web site, for more people to discover. And the wheels on the bus go round and round. Be a part of the new local, small business awareness in Northern Colorado. When each of us succeeds, we all succeed.
So what’s stopping you? I do not use high-pressure sales tactics, so let’s schedule a meeting and find out how we can improve your small business in 2015.Start Growing Your Business Now