Core Values

What makes We Shop Local different from any of the other small business directories out there? Our core values are very strong and consist primarily of the following:

  • Local > Corporate
  • Honesty
  • Integrity
  • Freedom
  • Abundance
  • Synergy

Local > Corporate

We believe that the net benefits of purchasing local products and services far surpasses the net benefits of purchasing from the Corporations. There are many hidden costs that come along with buying from the corporations, such as government subsidization, local job creation, and tax revenue lost to other states. We also believe that now is the time for action. We the People can no longer afford to passively wait for economic solutions. We understand and acknowledge the existence of the corporate-political quid pro quo alliance and are willing to take appropriate action to diminish that alliance as effectively as possible through the use of ethical, legal, and proactive purchasing decisions.


At We Shop Local, we will not simply tell people what they want to hear. We are honest through and through and wish to attract clients of the same mindset. In order to form a good partnership, which is what we aim to do, we believe that honesty is the best policy. Whether you choose to do business with us or not, we want your local, small business to succeed. We believe that honesty trumps political correctness and we acknowledge that at times our opinions will offend some people, even though that is not in any way our intention. We will not let political correctness interfere with our number one core value, honesty.


We also have a tremendous sense of integrity at We Shop Local. If there is a conflict of interest, we will disclose it as soon as it is identified or brought to our attention. We believe our mission to be one that requires a very high standard of ethics and morality, both by ourselves and our clientele. We want to help people make positive changes in their individual lives and in our collective world. These goals may seem lofty to some, but we believe they are attainable and will increase over time with diligence and perseverance.


We strongly believe that each of us has a unique viewpoint. Our opinions at We Shop Local are quite strong and very fervent, but we will not try to force anyone to go along with our line of thinking. If you are curious about the direct and indirect benefits of purchasing power on a local level, we would love to talk to you. On the other hand, if you disagree with the concepts we espouse here at We Shop Local, we certainly will not look down on you in any way. We believe that freedom of choice is quintessential in making any kind of positive, effective change.

We stridently believe in the freedoms afforded to Americans under the First Amendment. We respect others’ opinions and encourage them to express their own viewpoints in whatever ways appropriate, whether we agree with them or not. We Shop Local is simply trying to expose, educate, inform, and help the people of the United States of America and around the world to increase their individual and collective happiness through their informed economic choices.


We Shop Local has an impassioned belief and knowingness that there is indeed enough out there for everyone. People have been taught from an early age that there is not enough and that if they do not get it for themselves, someone else will. We wish to turn this idea on its head and examine it from a different angle. If you wish to contribute, there is always a positive outlet for your participation. The idea that there is a paucity of local goods and services available on the free market may be true in the present, but we believe that will change in the near term. Put quite simply, increased demand for local products and services will bring about the generation of more local products and services. Are you a startup working on a limited budget? We can find a way to work with you.


For every new member that joins We Shop Local, the business network as a whole becomes stronger and more powerful. Working from the premise that there is currently an increasing demand for locally made products and services, consumers, currently residing in Northern Colorado, stand to benefit from the categorized lists provided at on our Web site. With every new business that joins, the options of the consumer and the value of the list become greater. This creates a synergistic effect where everyone, whether an individual consumer or a local small business, stand to gain from the increased participation.

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